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Lai top, let it be created.

In Latvian, "Lai top" means "let it be created": clear intention and conscious creation. Where human potential and AI come together to turn goals into action and meaningful change.

Who we are

We untangle complex challenges into simple, practical solutions, working with businesses of all sizes and industries.

Through keynote speaking, AI consulting, leadership training, team development, and company retreats, we combine deep AI knowledge with human motivation to help teams work better, with technology and with each other. We often bring nature into the work, to keep technology, progress and people in balance.

Trusted by
  • Nike
  • HOKA
  • Bauer
  • Intersport
  • ATOBI
  • AAW Ali Abdulwahab Al Mutawa
  • ASICS
What we do

Inspire. Train. Transform. Connect.

Inspire

Powerful speaking sessions that shift mindset, strengthen emotional intelligence, and help people perform with clarity, confidence, and resilience.

  • Keynote Speaking: High-impact talks that create reflection, clarity, and action.

  • Inspirational Company Talks: Real conversations that reconnect teams and restore workplace energy.

Train

Practical development for leaders and employees focused on communication, self-leadership, emotional control, and stronger team dynamics.

  • Group Leadership Training: Practical workshops for confident, emotionally disciplined leadership.

  • Individual Coaching: Clearer communication, natural confidence, and sustainable personal growth.

  • Training Programs: Long-term development designed to create lasting behavioral change.

Transform

Helping companies adapt to AI, improve workplace culture, and create transformation people actually believe in and follow.

  • AI Consulting: Useful AI workflows and tools that genuinely improve daily work.

  • AI & Teamwork: Make AI support team communication, collaboration, and focus.

  • AI-Driven Training & Content: Scalable AI-supported learning content that still feels human.

Connect

Retreats and offsites designed with intention. Anywhere in the world, for any budget.

  • Company Retreats & Leadership Offsites: For leadership teams, annual retreats, post-restructure rebuilding, and team resets. Teams leave stronger, not just entertained.

Katrīna Krūze with her surfboard at sunsetSea stacks silhouetted against a purple coastal sky at duskNorthern lights glowing pink and violet over pine trees in CanadaKatrīna Krūze riding a big wave at Nazaré, Portugal
About the founder

Hi, I'm Katrīna Krūze

Athlete, entrepreneur, leader and visionary, a mix of creative and structured thinking. Katrīna is a lifelong student of nature, and she pairs that with sharp business sense: what the ocean and the mountains teach about pressure, patience and trust becomes leadership her clients can use on Monday morning.

Inspiration
The first female to conquer the big waves of Nazaré, Portugal, she has lived in many countries and worked across many cultures. Her keynotes weave nature, sport and business together, so audiences feel purpose in their work while she still speaks the language of business results.
Training
She has trained everyone from CEOs to entry level teams. Her world experience and natural teacher and coach character find a way to connect with anyone in the room, turning theory into habits people actually keep.
Transformation
Leads a team of AI experts who don't just sell or integrate AI. They find what actually works and help teams adapt.
Connect
Passionate about creating experiences that bring people together and events that create impact.

From the biggest waves in the world to the everyday waves at work: Katrīna helps people ride both.

Contact

Let's create something. Lai top.